Arena Hair Salon were looking to promote their brand but wanted to do it in away that was different to the usual ‘talking head style’ promotional film. For this, Life Video Productions put a strategic marketing plan in place and came up with a concept that would evoke emotion and stand out from other videos.
Little Sienna wanted to help children who lose their hair through cancer. At only 5 years old, she made the decision to help those who need it, which makes this all the more special.
The film received over 14K views on Facebook within the first 24hrs, it was then picked up by local newspapers who wrote articles on the video as well as sharing it on their social media sites.